‘Dear Skippy …’

The results
Families were mailed four times during the course of the year, with great results. Recipients responded at a rate of 82 percent, and the campaign surpassed its goal of $241,000, raising $345,452.

“We beat the budgeted goal by 41 percent, and we broke it six months in advance of the deadline,” says Brian Weiner, president of One to One Gulfcoast. “We bested, by far and away, the best year [the academy] had ever had in the school with their annual fund.”