“E” Is for Engagement

I pictured the executive vice president of fundraising for Epsilon in a cowboy hat, scatting into a microphone like the auctioneer at a livestock sale. (I guess I was the only one who went that far, but like I said, the conference was winding down.)

But he did it … with aplomb. The gist of the session was that Gaffny made online contributions to 145 nonprofit organizations and then tracked their responses. His findings were fascinating, sometimes astounding. For example, 49 of those organizations never even acknowledged the gift. (Yes, there was indeed an audible, collective gasp.)