“Thank You” Done Right Goes a Long Way

The study unearthed interesting findings. First of all, Burk says her company learned that most thank-you letters to donors are formulaic and predictable. Out of the 500 thank-you letters reviewed in the study, 80 percent began with “Thank you for your generous gift of … ,” or “On behalf of the board of directors, thank you for your gift of ... .” Used too often, the copy becomes tired and loses its impact.