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There are about 20 characteristics of a great thank-you letter. First and foremost, a thank-you letter should be sent promptly after a gift. A letter should be well written and have excellent grammar. It should be short; it can even be just a paragraph long, as long as it includes things that the donor needs to know at that time, e.g., where the money is going. The letter also should include a name and contact information of someone the donor can communicate with if need be.
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- Companies:
- Association of Fundraising Professionals
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Abny Santicola
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