An Interview With Jane Hoffman, President and Chairwoman of the Board of Directors, The Mayor’s Alliance for NYC’s Animals

FS: What advice would you give to organizations similar to yours, in size and annual operating budget?
JH: We’ve found that social-media outreach can have an impact far beyond the expected. We recently treated a severely neglected dog through the Picasso Veterinary Fund. Joey had been found tied to a bench in Far Rockaway. He was malnourished and was suffering from a horrific case of demodectic mange that was so advanced that his hair follicles had ruptured. A kind woman in the U.K. heard about Joey through Twitter and featured him on her blog, along with a plea for donations for his care. A group in Texas that holds toy drives for shelter animals was also moved by his story and sent a toy for him to help him feel better as he heals.