An Interview With Jane Hoffman, President and Chairwoman of the Board of Directors, The Mayor’s Alliance for NYC’s Animals

FS: What are the biggest challenges your organization faces as far as fundraising is concerned? How do you overcome them?
JH: The euthanasia rate in NYC was so high when the Mayor’s Alliance was first formed that we had little time to focus on fundraising. We received several generous grants at the start of our work that allowed us to focus on the task at hand. Over time, we’ve needed to move fundraising more toward the center of our efforts, which means changes to our website, a focus on social media and marketing — and a general shift in our thinking. It’s been an adjustment for all of us, but we’re highly motivated to build on the success we’ve achieved so far and not allow a slide backward.