An Interview With Jane Hoffman, President and Chairwoman of the Board of Directors, The Mayor’s Alliance for NYC’s Animals

FS: How would you describe your fundraising philosophy?
JH: We look primarily to organizations and individuals that share our passion for animal welfare and the cats and dogs of NYC.

FS: How do you reach out to supporters and potential supporters in ways other than purely fundraising?
JH: We are on Facebook and Twitter and are looking to expand our focus on social media. We also publish three monthly e-newsletters: Out of the Cage (Mayor’s Alliance updates and general news), Picasso Veterinary Fund in Action (profiling animals saved through the work of the Picasso Veterinary Fund) and Eartips (focused on stray community cats and trap-neuter-return).