And the 2012 Winners Are ...
This year marked my fifth year as a judge for the FundRaising Success Gold Awards. As the day approached, I was just as excited to review the submissions as I was my very first time. I'm not sure what it is about direct mail — the compelling copy, the creative inserts, the personalized reply vehicles — but the truth is I love it. It is both an art and a science. How do you get someone you have never met to respond to you in just a few ounces?
Dane Grams is the director of membership for Human Rights Campaign. He has held senior positions at Amnesty International, Greenpeace USA and Care2. Reach him at dane.grams@hrc.org.Â
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.