Under Sue's leadership, Kennedy writes, IFCJ's e-mail file size grew in 2011 with a 74 percent increase. First-time online donors grew in 2011 with an increase of more than 49 percent.
Also, IFCJ's online fundraising showed significant growth in dollars raised throughout 2011, realizing an increase of 34 percent — the largest percentage income growth area for 2011 of all fundraising channels, Kennedy writes, adding that total dollars raised to date are $10,323,510 in 2011 vs. $7,709,309 in 2010. Some other accomplishments in 2011, according to Kennedy: "More than 156,297 names with full mailing addresses were acquired. Cultivation of these names resulted in 4,610 new donors and $417,647 in subsequent income. And we have seen a significant jump in DRTV gifts — 172,586 in 2011 vs. 122,813 in 2010. [DRTV] income has also increased from $8,258,261 in 2010 to $10,380,968."