2013 Fundraising Stars

And again, while the numbers are impressive, Peggy’s success at IFCJ is less about numbers and more about her ability to look beyond the tried-and-true. To accomplish that impressive growth, Peggy ventured into new lead-gen tactics such as display advertising; TV Accelerator, a new program that allows the organization to target constituents that watch its DRTV programs and then serve up ads to them on the Web; and the first digital TV 1:20 spot that was more than break-even for new donors acquired, among other tactics.