2013 Fundraising Stars

Peggy Kennedy
Director of Interactive Marketing
International Fellowship of Christians and Jews

Lead generation is a vital aspect of nonprofit fundraising; you have to keep filling the funnel, as they say.

Over the past three years, Peggy Kennedy has grown IFCJ’s online file year over year.

According to IFCJ Vice President of Development Sue Woodward, she tripled the online file during 2012, bringing in more than 262,000 leads that converted to more than 9,500 donors with income of $832,482.