Rising Stars

But admittedly we were jazzed by the concept of Jeff’s “Mercy Flight Was Here” campaign that placed 2,000 street corner signs at the scenes of prior helicopter landings throughout Western New York. A board member donated a companion radio campaign featuring past patients talking about Mercy Flight.

“The resulting public awareness and subsequent media coverage was tremendous,” Hickey says. “In order to capitalize on this extraordinary exposure, a broad, donor acquisition mailing was conducted. More than 3,000 new donors responded with gifts that totaled more than $120,000. Indeed, Jeff is a Rising Star.”