Rising Stars

We salute Judy’s attitude and commitment. Here’s hoping this recognition gives other board members something to strive for!

Justin McCord
Digital Account Supervisor
Stratmark

Justin McCord joined Stratmark in 2012 (after five years in sports marketing), taking on Susan G. Komen for the Cure at the height of a media controversy. With net revenue dangerously below expectations, he went straight to work on a donor-centric digital communication strategy that would remind constituents of Komen’s true mission. As he fought to make up for net revenue losses in 2012, Justin implemented gender testing and specialized marketing for donors who gave in November and December 2011. Under his guidance, Komen released its first-ever mobile-optimized e-mail campaign.