Rising Stars

Justin also helped the National Shrine of St. Jude increase its revenue by 23.26 percent for December 2012 by performing a series of design and gift string tests to increase traffic, conversion rate and average gift amounts. And he used a public goal campaign, multiple e-mails with subject line testing and a site-wide pop-up design to exceed Liberty Institute’s end-of-year goal by 23 percent. We’re honoring Justin this year for this ability to jump right in and make the most of a difficult situation, for recognizing the importance of bringing donor attention back to the core reasons for support, and for developing highly successful, insight-driven strategies.