Rising Stars

In her nomination, Jerilyn Hickey, senior director of major gifts at the American Red Cross/Erie & Niagara Counties, lists many of Jeff’s other accomplishments, including working with his development team to raise almost $4 million over the last four and a half years; and creating a new, dynamic website and an active social-media presence that resulted in a 2,000 percent increase in website traffic for Mercy Flight; and a direct-mail appeal that resulted in a 45 percent increase in donations with more than 30 percent gains in both the number of donors and average donation size.