Announcing the results of the 2007 Fundraising Professionals of the Year Awards

By Margaret Battistelli Gardner

Marc Sirkin
Chief marketing officer
International Rescue Committee

Marc Sirkin is making sure the organizations he works for are among the first into the e-philanthropy fray. He pushed the envelope with both off- and online marketing at the March of Dimes, and then increased online revenues at the Leukemia & Lymphoma Society to more than $40 million, more than doubling them in less than two years. He’s honored here for his vision in using Web 2.0 strategies such as search-engine optimization and social networking to enhance fundraising efforts across the board. At the end of December, Marc departed LLS for the International Rescue Committee.