And The Winners Are ...

The “Dixie Chicks”
Dixie Ost, director of direct marketing; Kim Perrow and Christy Moore, direct marketing managers; and Misty Thornton, reporting and analytics manager Heifer International

Here we are, breaking the rules of our own awards program in just our second year. We’re honoring four women — Dixie Ost, director of direct marketing; Kim Perrow and Christy Moore, direct marketing managers; and Misty Thornton, reporting and analytics manager — as one of the top women in fundraising because they represent a spirit of camaraderie that can only produce stellar results. The team uses extensive testing (15 versions of the Heifer catalog for prospecting and 12 for the house file) to push the limits of what a direct-marketing program can do. These women have increased the income generated by the program more than 206 percent.