And The Winners Are ...
TOP WOMEN IN FUNDRAISING — AGENCY
Lisa Drane
Vice president of client services
Direct Advantage Marketing
Tele-fundraising takes its fair share of knocks. And with cheaper, quicker alternatives taking the sector by storm, it takes extra effort to keep this particular fundraising channel from going static. Lisa Drane hasn’t seemed to notice. Her agency raised $165 million in telemarketing donations for 60 organization in 2006. Whether it was providing personal training for everyone who makes calls for Heifer International (resulting in a 22 percent pledge rate, an average $160 gift and 42 percent credit card rate) or spearheading an operation that raised $1 million for Habitat for Humanity in the days after Katrina, Lisa is breathing new life into the call center and constantly seeking innovative ways to create fundraising success for clients.
