And The Winners Are ...

Robin Riggs
Chief creative officer
L.W. Robbins Associates

We wrote in the introduction that the convergence of certain traits rarely results in anything short of excellence. One of the best examples of that is Robin Riggs. Rather than focus on her roster of award-winning campaigns for organizations such as National Audubon Society, Doctors Without Borders and Special Olympics, we’re honoring her for being a consummate fundraising professional who, like her boss (Lynn Edmonds, honored last year), combines a firm grasp of the basics with a thorough understanding of sophisticated innovations, and respect for traditional direct mail with innovative package formats, and e-mail and online-marketing strategies. Robin brings 25 years of direct-response marketing experience to the table with a style as fresh as this morning’s headlines.