And The Winners Are ...
FUNDRAISING PROFESSIONAL OF THE YEAR — CHARITABLE RESOURCE
Katya Andresen
Vice president of marketing
Network for Good
Katya Andresen has a passion for helping people well and quickly that’s born from the social need she saw as a journalist prior to working in the nonprofit sector. That passion ignites the work she does for Network for Good, an online charitable resource that unites donors, volunteers and charities to meet social needs. Since its launch in November 2001, more than $100 million has been donated to more than 20,000 charities via Network for Good, and nearly 240,000 people were matched with volunteer opportunities. These results are a testament to Katya’s tireless drive to leverage the media and corporate partnerships to keep giving top of mind in our society, and her innovative use of social networking tools like Network for Good’s Charity Badge to turn constituents into rallying spokespersons. Her recently published book “Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes” shows how nonprofits can use marketing principles to reach the public and inspire them to action, ideas that she writes about daily on her popular blog. On behalf of all the organizations she and Network for Good have helped, FundRaising Success salutes her!
