And The Winners Are ...

LIFETIME ACHIEVEMENT — AGENCY

Chuck Longfield
Chief executive officeR
Target Analysis Group

Chuck Longfield might be one of fundraising’s best-kept secrets. His isn’t a name you hear bandied about as much as others in the software/analytics game, but he is nonetheless a visionary in a facet of fundraising that is constantly reinventing itself. He developed his first donor-relationship-management system for Access International in 1978, and it was quickly adopted by organizations around the country. After a short foray into education, Chuck formed the Target Analysis Group. Since then, he’s developed increasingly sophisticated software options to allow nonprofits to track and analyze donor data, and he’s worked diligently to encourage and enable them to openly share information to learn from each other and develop winning fundraising practices. Chuck has made a career of being intimately in tune with the sector. He’s honored here for his vision and for a professional lifetime dedicated to improving nonprofits’ relationships to their data, their donors and one another.