Reach for the Stars!
Announcing the results of FundRaising Success’ 2008 Fundraising Professionals of the Year Awards.
ONLINE STARS
Human Rights Campaign
www.hrc.org
In April 2007, HRC launched its Fight Hate campaign, an online advocacy and fundraising effort to pass hate-crimes legislation in Congress. Using e-mail, YouTube video, a Tell-A-Friend campaign, paid advertising and Cyndi Lauper’s True Colors tour, the organization raised more than $168,000 from more than 3,100 donors — 1,500 of which were new donors.
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