Reach for the Stars!

The fundraising campaign was closely integrated with HRC’s advocacy campaign, which sent more than 375,000 e-mails and 40,000 phone calls to Congress. It then converted activists to donors by leading them to a donation page after they took action. HRC added more than 70,000 online subscribers during the course of this campaign. Look for more details on HRC and its powerful online fundraising strategy when the organization is featured in FS’ March 2008 cover story.