Going for the Gold
Winners in the 2011 Gold Awards stood out among 
the crowd of last year’s fundraising campaigns.
That's a lot of responsibility.
Think about the sheer amount of work involved with creating a direct-mail package or fundraising campaign. There's the brainstorming, the concept, the plan, the outline, the copy, the production, the delivery, the returns, the results, the analysis of the results. Was it a failure? Was it a success? And think about all the people involved.
- Companies:
- New York Public Library
Dane Grams is the director of membership for Human Rights Campaign. He has held senior positions at Amnesty International, Greenpeace USA and Care2. Reach him at dane.grams@hrc.org.Â
Joe Boland is a former member of the NonProfit PRO team and currently serves on the NonProfit PRO Editorial Advisory Board. He is a frequent contributor to the magazine.
Related Content
Package of the Year [and Gold winner, Direct Mail]: World Vision U.S.
E-mail Campaign of the Year: Susan G. Komen Race for the Cure
Telefundraising Campaign of the Year: Democratic National Committee
Special Events Campaign of the Year: American Jewish World Service
Multichannel Campaign of the Year: MSPCA Holiday Tree Campaign
On the Edge Campaign of the Year: New York Public Library
Grand Control of the Year: The Nature Conservancy Hummingbird Membership
Complete List of the 2011 Gold Awards for Fundraising Excellence Winners
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