Your Secret Donor Hates You

In 2006, anonymous giving accounted for more than $7 million in donations made through the popular online site; at an average gift of $100, this is a ton of people who have no interest in their charity of choice having the opportunity to thank them.

According to a March 2006 study Network for Good did of its donors, the opportunity to give anonymously was one of the primary reasons why people chose the Web site to process their gift. The Internet allows this to happen, but the behavior of charities has made it necessary.