Your Secret Donor Hates You

This should scare the hell out of those nonprofits that do it the right way, and that have respect for their donors.

What does it mean?
First of all, the rise of anonymous online giving keeps reputable charities from ever having the opportunity to cultivate donors like Tim as he ages and becomes wealthier. A charity will never have the chance to convince him to concentrate his giving on its particular ambitious goals and plans for measuring them, because it will have no idea who he is.