Your Secret Donor Hates You

These suggestions seem so embarrassingly simple. Is it possible that we as a sector really aren’t doing these things for the people who allow us to pursue our missions? After talking to people like my friend Tim, it’s clear that we’re not. And that’s a shame. Because Tim shouldn’t be skulking around in the shadows, giving in a manner roughly equivalent to dropping a sack of money on a charity’s doorstep in the dark of night. And yet, by forcing him to use an online portal to remain anonymous, that’s exactly what he’s doing.