AOL's Users Help Save Children's Lives

Among AOL's efforts:
-- A new website, Nice One! Stories of Thanks and Giving, that provided a platform for heartwarming stories about human kindness, stories about St. Jude patients, and ways to support the hospital. In its first month, the site generated more than 1.6 million page views.
-- Cross-promotions on a variety of popular AOL MediaGlow sites, including: Moviefone, AOL Music, AOL Television, AOL Games, AOL Sports, AOL Holiday, AOL Living, and WalletPop.
-- A St. Jude rich media takeover of the AOL homepage on Dec. 25.
-- St. Jude banner ads across the AOL network and on AOL Mail.
-- A special St. Jude AIM Buddy icon.
-- An interactive profile for St. Jude on AOL's social media network Bebo.