"These results are a testament to how much we can do to support a worthy cause by leveraging both our network of popular websites and the generosity of our community of users."
In addition, AOL mounted a comprehensive internal campaign to encourage donations from its employees, including a special movie screening night, a Halloween "Scare Away Cancer" promotion, automatic payroll deductions, and more. The effort resulted in a 40% increase in employee donations to St. Jude, compared with the previous year. This is the second year that AOL has participated in the Thanks and Giving campaign. Support of St. Jude Children's Research Hospital is a key part of AOL's ongoing commitment to serving the community and enhancing children's safety and health.