Feuding for Free E-mail
Are fundraising communications and advocacy at risk?
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Senny Boone
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For a few months now, you’ve been hearing about plans by companies such as AOL and Yahoo! to apply a new business model to Internet communications to afford e-mail senders a secure way to communicate with potential customers. Goodmail recently unveiled a certified e-mail program that AOL and Yahoo! plan to make available to e-mail senders that allows them to bypass spam filters for a fee and get guaranteed access to recipients’ inboxes.
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- Companies:
- DMA Nonprofit Federation
Senny Boone
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