Feuding for Free E-mail
Are fundraising communications and advocacy at risk?
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Senny Boone
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Everyone can agree that a typical user’s e-mail inbox can accept only a few hundred e-mails before the user turns off the computer out of sheer frustration, and companies are looking for ways to assure users that their incoming messages are from legitimate sources. Goodmail CEO Richard Gingras has stated, “It’s very important that e-mail is only available to highly qualified senders who have a pristine record of sending behavior.” Spamming, phishing and other Internet charades must be prevented.
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- Companies:
- DMA Nonprofit Federation
Senny Boone
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