Feuding for Free E-mail
Are fundraising communications and advocacy at risk?
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Senny Boone
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In fact, in the commercial arena, recent reports show that Goodmail has rejected about three-quarters of the companies that have applied for its CertifiedEmail program. Goodmail rejects applicants that have been in business less than one year. But what about new charities?
This matter needs further scrutiny by the nonprofit community to ensure there’s a good balance between our need to communicate, advocate and seek resources, and the need to prevent spam and other Internet scams from blocking any such communications. Expect some form of legislation to be introduced soon at the state level.
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- DMA Nonprofit Federation
Senny Boone
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