What Is This Multichannel of Which You Speak?

And that’s all good. But only one nonprofit has so far proven its multichannel marketing mettle and made use of the address information I freely offered by sending me a direct-mail solicitation. (Interestingly, it’s not either of the nonprofits on whose Web sites I opted in to receive postal mail.)

I’m responding by mail with my signed petition and a donation, with the hope that the nonprofit first out of the gate on direct-mail integration will provide us with an ongoing, winning example of relationship-building efforts with this newly converted activist/donor. I’ll let you know what happens in a future column. FS