What Is This Multichannel of Which You Speak?

Determined to do my part to advance the cause of integrated, multichannel marketing, I gave out my postal address freely, everywhere I could. I was surprised to discover that out of dozens of organizations, only 60 percent provided the means for me to offer my mailing information.

Sometimes you can’t even give it away
Roughly half required the address fields be completed, the vast majority of whom needed the information in order to send my petition or letter to my representative in Congress.