What Is This Multichannel of Which You Speak?

On several Web sites, I had to provide my name and address information repeatedly, first for the petition and again to sign up for an e-news offer, for example.

Accustomed to prepopulated forms and the “click if this is correct” button while shopping online, my experience on some nonprofits’ Web sites was almost as frustrating as dial-up Internet connectivity. Maybe it was because I’d been at it for hours, but were I a less determined online activist-to-donor conversion investigator, it could have been cause to bail.