What Is This Multichannel of Which You Speak?

Too often, it’s like you mean nothing to them
Admittedly, my study of what a few dozen nonprofits do to convert online activists into members and donors is extremely modest, given the thousands of organizations offering opportunities to engage with them online.

But among the organizations I selected are luminary national and international causes and charities, as well as a number of well-established nonprofits with a regional focus. Nearly all (if not all), I suspect, are names familiar to readers of this magazine.