What Is This Multichannel of Which You Speak?
Are nonprofits so focused on the “e” that they’ve forgotten the DM?
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As a fundraiser and a champion of many of their causes and concerns, it saddens me that I never heard from more than 17 percent of the groups after I either went through their “Take Action!” processes or joined their online communities. Not even a “thank you for signing the petition” confirmation e-mail or a “Welcome!” greeting … nothing.
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- Kimberly Seville
Kimberly Seville
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