What Is This Multichannel of Which You Speak?
Are nonprofits so focused on the “e” that they’ve forgotten the DM?
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Is that really all you wanted?
Several of the groups have yet to ask me for a donation or even utilize a passive, unobtrusive “Donate” tab in their e-mail newsletters. I suspect these nonprofits’ e-mail campaigns are managed with an “activists are activists and donors are donors, and never the two shall converge” philosophy.
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- Kimberly Seville
Kimberly Seville
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