What Is This Multichannel of Which You Speak?

Or if the nonprofits do believe it’s possible for activists and interested individuals to also want to support the cause financially, it looks like they prefer the would-be donor really works to make it happen without any help from them.

It reminds me of something a visionary nonprofit leader and veteran direct marketer often said about marketing, communications and development professionals who find asking for money lacking in good taste and dignity. He said, “The Bible does not say, ‘Do good PR and you shall receive.’ It says, ‘Ask and you shall receive.’”