Are We Focused on the Wrong Metrics for the Long Run?
While many people might groan at the use of the word "process," a conversation about data and the value of using the right data at the right time would not be complete if we didn't talk about what makes the data available to use. In other words, if you are using data to drive your strategy, then you'd better make sure you understand the good things and the bad things about it. Is it complete? Is it of good quality? After reviewing the questions below you will be in a much better place to know what data you would like to use — but ultimately should or should not because of a problem with it.
- Companies:
- Blackbaud
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
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Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
