Are We Focused on the Wrong Metrics for the Long Run?
Through analysis of all those reports on your desk and reviewing your current strategies, marketers and fundraisers should be able to prioritize the top 10 to 15 pieces of data that matter the most. I'm not talking about things like phone number, address — I'm talking about information about interactions with your brand or information about constituents that can impact the relevancy of your strategies and messaging (i.e., relationship to the mission, preferences/areas of interest, etc.). Once you have your list of priority information, you need to understand how good that data is.
- Companies:
- Blackbaud
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
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Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
