Are We Focused on the Wrong Metrics for the Long Run?
- How healthy is my donor base? How strong is it?
- How do I know if all the blood, sweat and tears I'm putting into integration is making a difference to donors and my bottom line?
- Why are my donors leaving me?
- What's the real value of cross-program marketing to the organization?
The first thing to understand is that not all data fall into the same category. In fact, the most common types of data that organizations should be looking at in addition to traditional, marketing transaction metrics fall into several categories.
- Companies:
- Blackbaud
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
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Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
