Are You Counting or Are You Measuring?
Continuing our coverage of the Association of Fundraising Professionals 47th International Conference held in Baltimore last month, Steve MacLaughlin, director of Internet solutions at Blackbaud, shares his presentation, "Everything You Need to Know About Measuring Online Results but Were Afraid to Ask."
- People:
- Steve MacLaughlin
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.
