Are You Counting or Are You Measuring?
Go through a handful of online statistics and they can quickly pile up. You had 13,217 page views on your website last week. You have 6,353 followers on Twitter. That last e-mail message had a 34.7 percent clickthrough rate; 298 people made online gifts to your organization over the weekend. The pile always gets higher and higher.
- People:
- Steve MacLaughlin
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.
