Are You Counting or Are You Measuring?
A person who measures things wants to know a lot more: What was it in the past? What is it today? Where do you want it to be in the future? What’s the value of the difference? These are questions that help measure metrics and give organizations answers.
The importance of measuring instead of just counting online metrics comes into focus when looking at benchmarks. Every year, several reports come out about trends in the nonprofit sector. These benchmarking reports are typically based on data from hundreds or thousands of nonprofit organizations.
- People:
- Steve MacLaughlin
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.
