Are You Counting or Are You Measuring?
Good metrics are based on a clear understanding of what is being measured and the ability to apply the findings to the decision-making process. It is never too early or too late to start an online metrics program in your organization. Remember that if you can't measure it, then you can't manage it. Metrics help remove the guessing about how things are going and the direction in which they are moving toward.
- People:
- Steve MacLaughlin
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.
