Are You Doing Good?

I had a chance to talk to Rob Robinson, common good partnership director for Tom's of Maine, and Susan Dewhirst, media and public relations manager for Tom's of Maine, about the program.

FundRaising Success: How did the 50 States for Good program come about?
Rob Robinson: We're always looking to policies and programs that are about doing good — doing good in the community, making sure that we're making a positive difference for people and for the environment. We've also had some policies in place that are really about, "How do you interact and engage with your consumers?" [We understand] that they're our most valuable resource and that we can really learn a lot from them. I think the benefit of when you're working with a company where you have the opportunity to interact with people that are out there doing good things, over time you come to realize, "Wow, there's really a lot of people out there that are doing these good things for their communities, really trying to make a difference."