Are You Doing Good?

Oftentimes they do need some support to do this work. So I think this program really was about bringing those two things together where we're essentially saying, "Look, we know that there are people out there doing good things in their communities, and we'd like to help support them."

At the same time we also recognize that it's really together — when we work together with our consumers, when we work together with our retailers — that we have the most ability to make a positive difference. So this program basically just opens up our support in a way where we're actually asking our consumers to help us decide where the money goes.