Are You Engaging Donors or Disengaging Them?
For example, to keep in touch with what’s going on out in the consumer world, I participate in this program called e-Rewards. Every so often I fill out product surveys so companies can build a database of details about my personal life and then sell it. In exchange for my privacy, I earn Valuable Rewards points I can redeem for things like a free night at the Holiday Inn or a subscription to Glamour magazine.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
