Are You Engaging Donors or Disengaging Them?
A few months ago, e-Rewards decided that we members needed more engagement. So it started sending little involvement exercises like trivia questions and guess-the-picture puzzles.
It started slowly, but then …
Suddenly, the corporate-speak emails I’d gotten used to, like, “Based on your e-Rewards profile, you are invited to participate in a research survey,” began to be augmented by “fun” messages like, “Guess what? It’s ‘What’s That?’ Wednesday!”
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
